/ Privacy. According to the. By taking some of that attention – and paying for it, you can be ahead of many roofers still paying for Google ads only. Here are 19 ways for your roofing company to generate roofing leads. And be sure to get contact information for your leads so you can follow up with them. There are tons of services to help market your roofing company and generate leads. Having your business name fully or partially featured on a shirt or banner can help bring in roofing leads, while also benefiting your community. Help sponsor a local sports team, or advertise at a community event such as a charity walk. “At Lasting Trend, we found that offering valuable insights and quick, useful tips on social can spark interest from users. 1.1 Buy Roofing Leads From Google Guaranteed. 1. Review Sites – like I mentioned above Google ratings matter, but if you can get great reviews on Facebook and Yelp – the likelihood of people contacting you goes up. Lastly, and best of all, they are a pay per call model and reasonably priced. Brin Building above Black Sheep Pizza Utilize as many lead generation systems as possible – then double down on the ones that worked, and remove the ones that don’t give a good return on investment. '” Provide leads, but make sure they hunt for themselves as well. Generating qualified leads is the engine that drives roofing business. Knocking doors. Starting to tell clients: If you don't have a marketing strategy outside of SEO, then you aren't ready for SEO. Promoting a roofing company – you should start with the basics. Some storm alerts can give you several days’ warning before one hits, so you may even have time to send out a direct mail campaign targeting the affected area. The main disadvantage is that Craigslist doesn’t offer significant branding benefits of more modern lead generation companies like Amazon Home Services, or Thumbtack Pro. 1. If you thought that, you guessed wrong! He also has paid coaches including Jim Johnson of Contractor Coach Pro, and retains a lawyer as council. Let’s be honest. We get it. Paid ads can also help your salespeople doing their groundwork, and if clients have seen you online already before a sales pitch is brought to them, that can assist the sales team in capturing that lead. I don’t have any experience with Angie's List but I've heard that some roofers have had success generating residential leads from there. One of the best things to do is diversify yourself. If you want to get more leads from Google – you need to be thinking beyond the traditional on-site search engine optimization of 10 years ago. Investing for 1-5 years out means, choosing the long, hard and REAL marketing strategies, rather than working with people that promise the world, and 50 free roofing leads tomorrow. At the time of this video he was over 1020 leads for that year. Your online reputation is one of the most important aspects of your online presence. Take a look at this study compiled by MOZ. In other words, Craigslist gets a massive amount of traffic every single day. If you love the idea of building rapport, relationships, and a solid reputation, then Thumbtack Pro rocks for roofing leads. Let's take a look at these 8 ways to get roofing leads fast. You can focus on building a powerful reputation for your roofing business, all under one roof! — Joe Hall (@joehall) February 27, 2018, Opportunity 5/5   |  Expensive 5/5   |   Quickness 2/5   |   How long to wear off  1/5. It’s not quick – and it’s not easy – but it’s worth doing. If you do have leads to provide to your salespeople it can allow them to not burn out so quickly, and keep their energy high. Let’s be honest. Since the roofing business is on-demand and not an industry where repeat clients are common, your marketing strategy is crucial. Running ads on Facebook has proven to deliver favorable ROI for all kinds of marketers. The less amount of time people have to click around to find out what they came to your site for, the more likely they’ll be to fill out a quick contact form or give their information for you to communicate with them. Competition is indeed fierce; however, at least Angie’s List is free to register and start using. This is a great way to stay on top areas in which storms can cause havoc to roofs. Opportunity  5/5  |  Expensive 2/5  |  Quickness 5/5  |  How long to wear off  1/5. How to Easily Generate Roofing Leads Without Any Second Guessing. There can be a lot of waste if you’re not setting up your ads correctly, and to some degree, it requires experimentation and pivoting those experiments based on the feedback (the effectiveness) of those ads out in the wild. The more you want quick fixes – the more susceptible you are scammers. A marketing plan for a local roofing company starts with social media. We give you everything you need to market your roofing business. Opportunity 5/5   |  Expensive 3/5   |   Quickness 2/5   |   How long to wear off  5/5. Also, unless you use their premium features, it may be challenging to gain traction, especially if you don’t have reviews. You can bet that many of their users are chomping at the bit for roofing services, and other services. The pounding doors people are still loud, but less confident. Relevant messaging is the key to getting someone to give you their contact information, and by using landing pages, you’re able to focus your message around what got someone there in the first place, while eliminating all other irrelevant information. This is a great way to get people to know, like, and trust you. Another old school method that is still effective. Ideally you also know what ‘lead sources’ have the best closing ratio. All rights reserved. Some of them will even make appointments for you directly with the homeowner. Facebook also rocks if you want to focus on end-users in your local area. And your clients can be one of the best resources for giving you free roofing leads. This is the main page that visitors see when they visit your site and can list everything from your services and photo gallery to your contact information and links for a free quote. You need leads to grow your roofing business. For local SEO there are a lot of factors that will help you get ranked. Door knocking is a massive an undeniable opportunity in the arsenal of roofing companies to get more leads (and close more deals), but it most definitely should not be the only one. He also worked with a guide on marketing – Hook Agency tries to act as a partner to roofing companies, and guide them on web design, SEO, and paid marketing ads. These long term marketing tactics help support your salespeople as well as build your brand. Your visitors should be able to skim it to find what they need. Support Your Sales Team – Help your sales team have the most resources they can have, the best sales pitches and plans, and a brand built that supports their sales. “One of the best ways to generate roofing leads today is to use video ads on Facebook. It’s also a great way to meet property managers, developers, and architects all which can refer you lots of business. An essential element to your website that shows visitors the most important aspects of your company is the landing page. These homeowner lists can be overlaid with home year built, roof type and modeled credit score. I recommend starting with a budget that will let you get 3-4 clicks per day. Let’s assume your website gets 2,000 visits per month, has a visit-to-lead conversion rate of 2%, and has a lead-to-sale close rate of 25%. Once you have Google My Business completed you can move on to other factors which include backlinking and content marketing. One of the most significant downsides of Amazon Home Services is that they’re very exclusive. This article was updated in April 2020. This type of partnership is also called co-marketing. There are several storm-tracking apps and software that you can use to stay on top of where weather experts expect storms to hit in your area, or you can subscribe to weather alerts through your local news stations or The Weather Channel. You have to stoke DESIRE – so that if they need a roof, they might as well contact you. Your employees want to remain in business as much as you do, so offering incentives for them to refer friends and family to your company for their roofing needs may encourage them to share with others about your business’s services consistently. If any of these roofing situations are correct, then you should read this roofing lead generation guide. Thank you for reading this 2021 update to our ‘Roofing Lead Generation’ guide, and please share this to a friend if it was useful! That is – have better ‘brand awareness’ than your competitors. Running your ads 20 days per month at $40/day will cost $800/month. If you’re early – recognize you obviously need to ‘full court press’ and try all of the best roofing lead generation tactics that exist, but also, your absolute best methods will be the ones that are long, hard, and slow. I wrote about this last year: You can sleuth the competition, create new business partnerships, create company awareness, and generate leads that convert to more sales. Prospects who actually request roofing quotes, not co-registration junk. Attending your local Chamber of Commerce can provide you with an opportunity to network with local business owners. Boostpoint’s algorithms then display your ad to the people in that neighborhood most likely to be your next customers. While full-blown websites are great for allowing visitors to gather information, they stink at turning them into new leads for your business. Roofing SEO Webmasters has been in thriving since 2013. Building out your online presence. Opportunity 3.5/5   |  Expensive 3/5   |   Quickness 3/5   |   How long to wear off  1/5. That’s because Amazon is one of the largest companies on the planet. From there, escalate your efforts to the truck wrap, yard signs, PPC and SEO efforts. 02. Digital Marketing Roles to Aspire To, Creative Ways to Get Roofing Leads Regularly, Best Roofing Websites – Roofing Web Design (Updated 2021), 52+ (Actually Good) Roofing Company Name Ideas. Google Ads is one of the most popular advertising platforms on the planet, so they’re worth mentioning in this list. To own your marketing. You’ll get free advertisement by partnering with local businesses and the additional advantage of a trustworthy business backing your company name. The big negative with HomeAdvisor is that they sell your leads to many business owners in your area. Simply enter into Boostpoint the area or neighborhood where you want to do more business, like a development where you already have a roofing job scheduled. The faster your response time the greater chance of success. You risk your ads becoming “ghosted” if readers flag your posts. In this case, you promote your brand’s name without being too aggressive.”  – Tim Absalikov Co-founder & CMO at Lasting Trend. Consider all your lead generation options. Utilizing ‘Word of mouth’ advertising and getting referrals. Angie’s List has been around for a long time and is tremendously popular for clients and contractors. What they're really asking is, "How do I make some money quickly? Make sure you use a very tight list based on your ideal customers. It’s not their fault if you’re copywriting is too vague. Our Roofing Leads Are: Screened for quality contact information. According to the SpyFu keyword tool, the keyword “roofer near me” has an average cost per click (CPC) of over $11! 6. 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